Unlock Your Sales Potential and Start Closing More Deals

  • Free MEAL Quiz — Discover Your Sales Type

Our MEAL quiz unlocks the secrets to selling more effectively-so you can close more sales with confidence.


MEAL stands for Monkey, Elephant, Ant and Lion-when you understand your style and your prospect's style-selling becomes a lot easier.

  • Discover your natural sales strengths in minutes
  • Get your personalized MEAL Behavioural Report instantly
  • Join 15,000+ sales professionals who doubled their results

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The Problem

🎯 Why Sales Training Fails — and What to Do Differently

Most sales training fails because it focuses on techniques before building self-awareness. At Sales Experts, we flip the model.

We start with you — your natural strengths, communication style, and emotional blocks — using the revolutionary M.E.A.L. Profiling System. When you understand yourself, you sell with ease. When your whole team gets it — everything changes.

MEAL System

Meet the 4 Sales Animals

Every salesperson naturally communicates, builds trust and closes deals in a different way. The MEAL Profiling System reveals which of these four behavioural styles you naturally use.

Monkey


Monkeys are energetic, enthusiastic and highly social. They thrive in conversations and quickly build rapport with people they meet.

Elephant


Elephants are calm, patient and deeply trustworthy. They naturally focus on long-term relationships rather than quick transactions.

Ant


Ants are logical, organised and extremely thorough. They approach sales with preparation, structure and a deep understanding of the details.

Lion


Lions are confident, decisive and highly results driven. They are comfortable leading conversations and moving quickly toward decisions.

"The MEAL profile completely changed the way I approach sales conversations. Once I understood my style and my customer's style, closing deals became much easier."

Sarah Mitchell

Sales Consultant

"I've completed a lot of sales training over the years, but the MEAL system helped me understand people in a way nothing else has. It's simple, practical and incredibly powerful."

James Carter

Business Development Manager

"Understanding the four sales animals helped our whole team communicate better with clients. It's now a key part of how we train new sales staff."

Michael Thompson

Sales Director

Discover your Sales Animal

Take the Free MEAL Quiz and uncover whether you naturally sell like a Monkey, Elephant, Ant or Lion — and start using your strengths to win more deals.

Your Journey

Your Path to Sales Mastery

Once you discover your MEAL Sales Animal, the next step is learning how to use that knowledge to influence customers, build stronger relationships and close more deals.

Step 1 — $90 Sales Playbook

Unlock your complete 30 page MEAL Sales Playbook and discover how your behavioural style influences every sales conversation.

Your personalised Sales playbook will help you:

  • Understand your natural sales strengths and blind spots
  • Communicate more effectively with different buyers
  • Build trust faster and shorten the sales cycle
  • Improve confidence in every sales conversation
  • Increase closing rates and long-term client relationships

Step 2 — Meal Sales Mastery Course

Our online training is built around a powerful 3-part learning system designed to develop complete sales professionals.

  1. 1
    MEAL Mastery
    Understand your behaviour and learn how to recognise the personality of the person you're selling to.
  2. 2
    Sales Mastery
    CONNECT • DISCOVER • PRESENT • COMMIT
  3. 3
    Millionaire Mindset
    Develop the confidence, discipline and habits used by top performing sales professionals.
Certified Meal Coach

Step 3 — Certified MEAL Coach

The Certified MEAL Coach is a 12-week program designed for sales professionals who want to take their skills to the next level.


As part of the certification you receive:

  • 12 weeks of personal 1 on 1 coaching 
  • Become a certified MEAL Coach
  • Earn Commissions from all sales
  • Your bio inserted on our website

Step 4 — Business Builder Coach

Build Your Own Sales Coaching Business


This program is available exclusively to those who have completed the Certified MEAL Coach program.


We help you create a turn-key business, including your own website, marketing assets, online courses and access to the powerful MEAL Behavioural Profiling System.

Step 5 — Sales Training for Teams

Professional sales workshops and keynote presentations designed to improve communication, influence and closing results.

Team Workshops

  • Half Day Sales Workshops
  • Full Day Sales Training
  • 2 Day Sales Mastery Workshops

Step 6 — Keynote Speaking

David Bayne is available to deliver high-impact keynote presentations for conferences, sales events and corporate training days.

Keynotes focus on human behaviour, influence and the psychology of selling using the MEAL profiling system.

Why Choose Us

🎯 Why Sales Experts

Most sales training focuses only on scripts and closing techniques. At Sales Experts we focus on the three elements that actually determine success in sales:

  • Understanding human behaviour
  • Following a clear sales structure
  • Developing the mindset of top performers

Our training combines the MEAL Behavioural System, the 4 Fundamentals of Selling, and the Millionaire Sales Mindset to help sales professionals consistently improve their results.

Here's what people are saying about the courses

"The MEAL system gave me a completely new way of understanding sales. Instead of trying to use the same script on everyone, I started recognising how different people think and buy. That alone changed the quality of my conversations."

Daniel Reeves

Account Manager

"What I loved most about the MEAL profile was how practical it was. It didn't just tell me what kind of person I am — it showed me how that affects the way I sell, where I lose momentum, and what I need to do differently."

Melissa Grant

Business Development Consultant

Meet Your Coach

Meet David Bayne

David Bayne has spent over 30 years studying sales behaviour, communication and human psychology. Through thousands of sales conversations, coaching sessions and training workshops, he developed the MEAL Behavioural System to help sales professionals better understand themselves and the people they sell to.

Today David works with individuals, sales teams and business owners to improve communication, build stronger relationships and increase sales performance.

Discover your Sales Animal

Take the Free MEAL Quiz and uncover whether you naturally sell like a Monkey, Elephant, Ant or Lion — and start using your strengths to win more deals.